mcqBRAND & IDENTITY
YOUR BRAND AND IDENTITY ARE HOW CONSUMERS CONNECT WITH YOUR COMPANY. WHAT DOES YOUR BRAND SAY ABOUT YOU?

Your brand is more than a logo, more than a sign, symbol or words. Your brand represents who you are and identifies and differentiates you from your competitors. Your brand should be clear and concise, and easily convey your core brand message.

A strong brand should evoke a feeling of confidence and trust, and align with the culture and values of your business. Brands that straight-forward and easy to understand are the ones that we tend to gravitate to. Think about Nike, Apple or Starbucks - they all have clear brands that evoke a response and are clear leaders in their respective industries.

As your business evolves, your brand should remain the same. Elements of your identity may change, but at the core your brand should always be the same. That type of consistency and reliability builds trust over time and attracts more business.

Our team will work with you to create, build and communicate your brand. We will develop a full branding strategy for your business, that will include a brand standards guide, and how to carry your brand through all of your platforms, materials and even your physical space.

  • NAME, LOGO & IDENTITY DEVELOPMENT
    Creating and establishing your new brand can be an exciting process, allow us to work with you to research, develop and create everything from your name, visual collateral, and logo.
  • TAGLINE, KEY MESSAGING & VALUES CREATION
    Supporting your brand with key messages and values are essential to connecting your brand to your audience.
  • MULTIMEDIA INTEGRATION
    Integrate video, audio and motion graphics as part of sharing your brand.
  • DIGITAL PLATFORMS
    From your website to your social platforms, we will ensure your brand experience is consistent no matter how your audience chooses to interact with you.
Our process
  • 01.Listen, listen, research, listen.
  • 02.Brainstorm, discuss and collaborate.
  • 03.Drafts, concepts and ideas.
  • 04.Review, edits, changes.
  • 05.Messaging, tagline and values.
  • 06.Implement and roll-out.
Join our Team
We are an eclectic group. Our interests vary from mid-century modern design, to pottery. We have studied in diverse areas like eastern European studies, finance, and arts management. We like to break bread together, and we do it a lot. We are movie buffs, and musicians. We are fans of U2, and of German made cars. We are coffee snobs, and wine enthusiasts. We put our clients first. We are an eclectic group. We are the McQueen Creative team.
MCQUEEN Builds
We are thrilled to announce the launch of our new philanthropic campaign, MCQUEEN BUILDS, to commemorate our 10 year anniversary.